Currently plateaued
around 100–108% NRR
🔥 Only 5 SaaS Benchmark Pioneer Spots 👇🏼
Early Adopters: The Countdown Is On.
The 118% NRR Benchmark Setter Audit
💡 The first audit engineered for how customers actually behave in the Probabilistic (AI) Era.
Become one of the companies shaping the new 118% NRR benchmark.
Most SaaS teams aren’t broken.
They’re just running revenue systems built for a world that no longer exists.
Funnels assumed buyers moved in straight lines.
Today, they don’t.
-
Someone can advocate before they buy.
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Research for 90 days before ever engaging with content.
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Ask for pricing before seeing a demo.
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Expand before they activate.
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Drop off the grid, then convert out of nowhere.
The deterministic GTM model failed because it doesn’t match modern customer reality.
But your systems, metrics, and processes are still built on that old model.
That’s why NRR stalls at 105%—
not because your team is underperforming…
but because the architecture you’re using is outdated.
The 118% NRR Benchmark Setter Audit changes that.
Introducing:
🔥 The 118% NRR Benchmark Setter Audit
Powered by the 💫 Probabilistic (AI) Era 11-Phase Customer Behavior Loop Framework™
This is the only audit designed specifically for SaaS companies stuck at 103–106% NRR…
and ready to engineer the system that gets them to 118% and beyond.
The Audit doesn’t replace your GTM.
It reveals how customers actually behave in today’s probabilistic environment—
then shows you exactly where your system reinforces growth…
and where it silently suppresses expansion.
You’re not buying a template or a theory.
You’re getting a full-system diagnostic run through our proprietary 11-Phase Framework lens—
mapped to the exact expansion mechanics that drive elite NRR.
Why This Audit Exists
Because today’s customer behavior is nonlinear, asynchronous, probabilistic—
and your revenue system needs to match it.
and your revenue system needs to match it.
This audit reveals the truth:
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What’s working
-
What isn’t
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What’s missing
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And where the highest NRR gains are hiding
It’s clarity.
With compassion.
And a blueprint forward that brings every team into alignment.
With compassion.
And a blueprint forward that brings every team into alignment.
⚡ What’s Inside the 118% NRR
Benchmark Setter Audit
Each deliverable is designed to move you toward the new industry standard.
Complete 118% NRR System X-Ray
A deep architectural review of your current revenue engine through the lens of the 11 Customer Behavior Phases and 6 Capability Clusters.
NRR Maturity Scorecard
A capability-based scoring system revealing exactly why you’re plateaued—and what needs to evolve.
Critical NRR Gaps Assessment
A pinpoint map of what’s blocking predictable expansion, activation, adoption, and repeatable revenue.
10–12 Opportunity Roadmap
Specific, high-impact opportunities tied directly to NRR uplift.
6–12 Month Implementation Plan
Actionable sequencing that gets your company moving toward 118% without chaos.
Tech Stack Optimization Matrix
Where your tools support behavioral revenue… and where they create friction.
118% NRR Budget Model
What resources are required—and how to frame this for your CEO and Board.
Executive Presentation + Working Session
Walk through the findings, the opportunities, and next steps with crystal clarity and realism.
🏆 Bonus: 118% NRR Checklists, Quick Wins, and Board Deck Templates
Everything you need to start executing immediately.
Who This Audit Is For
B2B SaaS companies in the $10M–$50M ARR range who are:
Struggling
to predict expansion
Operating
with too many tools and too few insights
Feeling pressure
from boards, investors, or founders
Ready
to modernize their GTM operating system
Wanting
to lead the shift to 118% NRR, not chase it
Why This Works
(When Everything Else Hasn’t)
Because it’s not another playbook.
Not a set of tactics.
Not “CS optimization.”
Not “fixing churn.”
This is a behavioral, architectural audit
of how your revenue system functions holistically.
Modern NRR is not a renewal strategy.
It’s a behavior-driven capability system.
It’s a behavior-driven capability system.
You don’t need more firepower.
You need alignment.
You need alignment.
This audit gives you that alignment.
The 118% Benchmark Setters Cohort
Only a small group of early companies will shape the first industry benchmark.
These are the companies who will say:
“We helped define the new NRR standard.”
If selected, you’ll:
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Co-create the benchmark
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Gain early access to insights
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Influence the evolution of the framework
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Become one of the first companies engineered for Probabilistic-era revenue
This isn’t a program.
💥 It’s a Movement. 🤝🏼
Why It’s Safe to Say Yes
You get a clear, fixed set of deliverables. You keep everything.
If the audit doesn’t give you clarity—you owe nothing more.
Plus lifetime access to Framework updates that you help originally shape.
Low risk.
High clarity.
High authority.
High confidence.
Pricing & Availability
The 118% NRR Benchmark Setter Audit is a selective engagement.
Only companies that fit the behavioral and organizational profile are accepted.
Pricing is shared after fit is confirmed.
Ready to See if You’re a Fit?
Start the 2-minute 118% Benchmark Setter Application
and you’ll receive the intake questions and Pioneer Cohort timeline.
This is how the new era of NRR begins—
and the companies who move first will define it.
When the countdown hits zero, the 118% Benchmark cohort closes.
5 Case Study Pioneers. That’s it.
Everything Has Perfect Timing.
There Are No Coincidences.
Crystal Kumpula
Growth Architect, Behavior Loop Systems
Linktr.ee/CrystalKumpula